Balenciaga, as of August 2025, remains an influential luxury fashion brand focusing on avant-garde designs, particularly excelling in footwear like their Speed Sneakers, bags such as the Hourglass, and tailored clothing lines. The brand continues to push fashion boundaries with innovative campaigns and collaborations, including with sportswear brands like PUMA and Lamborghini, highlighting a blend of haute couture and wearable fashion.

However, the brand faced significant controversy in late 2022 due to provocative advertising campaigns that sparked widespread backlash over their content involving child models and sensitive themes. This led to public outrage, lawsuits against creative agencies involved, and a pronounced reputational challenge. Despite these issues, Balenciaga has continued to operate, release collections, and maintain a presence in the high fashion world, with some critics noting the fashion industry's tendency to overlook such controversies due to the brand's cultural and market influence.

To summarize, Balenciaga encountered a major controversy in 2022 but has since focused on strategic fashion innovation and maintaining its market position, demonstrating resilience amid public criticism and evolving fashion trends.