Bob Kaufman, the original "Bob" from Bob's Discount Furniture, retired after the company was acquired by a private investment firm in 2014. Since then, he has not appeared in the company's commercials, which instead feature a puppet mascot called "Little Bob" that represents him in advertising

. Bob's Discount Furniture, founded by Bob Kaufman and Gene Rosenberg in 1991, has grown significantly and continues to expand, now operating nearly 200 stores nationwide. The company is currently led by CEO William Barton and remains a thriving furniture retailer known for affordable pricing and a family-friendly shopping experience

. In summary, Bob Kaufman retired from active involvement and marketing for the company after the 2014 acquisition, with the brand continuing to grow under new leadership and using a puppet mascot in place of the original Bob in ads