Flo from Progressive is a fictional character portrayed by actress and comedian Stephanie Courtney since 2008. She has appeared in over 1,000 advertisements and become an iconic advertising mascot known for her upbeat personality, white uniform, and retro hairstyle

. Despite rumors in 2016 about Progressive possibly retiring Flo, the company has continued to use her as a key branding element, although they have also introduced new marketing approaches aimed at millennials that do not always feature Flo prominently

. Stephanie Courtney, who plays Flo, has continued her acting career beyond the commercials, appearing in TV shows like "The Goldbergs" and writing her own material, though she acknowledges being typecast due to her famous role as Flo

. The character remains a significant part of Progressive's advertising, and the company has no current plans to remove her as their spokesperson

. In summary, Flo is still active as Progressive's mascot, but the company is diversifying its advertising strategies while Stephanie Courtney continues to work in other acting roles and creative projects.