Jawbone was a company that produced wireless technology, including Bluetooth headsets and wireless speakers, and later shifted to health and fitness-tracking products. However, the company failed for several reasons, including:

• Betting on the wrong product: Jawbone bet everything on its UP fitness lineup, specifically the UP 3, and moved away from its core businesses.

• Lack of agility: The company lacked agility and failed to keep up with competitors.

• Product failures: Jawbones UP health tracker had product failures, production woes, and financial struggles.

• Lack of customer service: The company discontinued its relationship with its outside customer service agency and failed to replace it with customer service of any kind, angering its remaining customers.

• Legal issues: Jawbone filed a lawsuit against Fitbit, accusing the company of stealing trade secrets and intellectual property.

As a result of these issues, Jawbone stopped manufacturing and selling its physical activity trackers in 2016, sold its remaining inventory to a reseller, and began liquidation proceedings in 2017. The CEO of Jawbone decided to liquidate the company and leave the ship but jumping to another, which he named Jawbone Health.