According to the search results, Kim Kardashian announced on Instagram that KKW Beauty would be closing down temporarily to make way for a new direction. In 2021, she replaced KKW Beauty with a brand called SKKN by Kim, which features many products including cleanser and toner. However, in June 2023, Kim Kardashian confirmed on Twitter that she is bringing back her KKW Beauty makeup and fragrance lines under the SKKN umbrella, and the products are expected to launch this year. Therefore, KKW Beauty was temporarily closed down to make way for a new direction, but it is now returning under the SKKN brand.