Brian Johnson, known as the "Liver King," rose to fame by promoting an extreme "ancestral lifestyle" centered on eating raw animal organs like beef liver, testicles, and tongues, combined with intense fitness routines. He amassed millions of followers and built a lucrative supplement business generating over $100 million annually by marketing this lifestyle as natural and steroid- free

. However, in late 2022, leaked emails revealed that Johnson had been secretly spending about $11,000 a month on steroids and human growth hormone (HGH) to enhance his physique, contradicting his public claims of being all-natural. This scandal severely damaged his reputation and led to a public apology where he admitted to using performance-enhancing drugs

. Since the controversy, Johnson has shifted his approach significantly. He has abandoned steroids and now incorporates plant-based foods into his diet, moving away from the exclusively carnivorous regimen he once championed. In a 2025 Netflix documentary titled Untold: The Liver King , he openly acknowledges that his previous extreme dietary and lifestyle practices were misguided and that an extreme approach to anything likely isn’t effective. He expressed a desire for people to learn from his mistakes and admitted he was "starving" himself with his old diet

. Currently, Johnson still maintains a social media presence, though less frequently, sharing content about workouts and family life on his Texas ranch. He remains committed to the broader ancestral lifestyle principles but with a more balanced perspective. He also plans to create retreats and local spaces to promote this lifestyle more authentically

. In summary, the Liver King experienced a major fall from grace due to steroid use revelations but has since shifted to a more moderate lifestyle, incorporating plants and rejecting performance-enhancing drugs, while continuing to promote ancestral health principles with a renewed sense of honesty