The Band Perry, a country band comprised of siblings Kimberly, Reid, and Neil Perry, went through a tumultuous period of experimentation with their music that ultimately led to their split. After their "Live Forever" reinvention failed to find reception with fans, the band was dropped by Big Machine Records. They then signed a new dual label country/pop deal with Interscope, and released another single called "Comeback Kid" that did even worse than "Live Forever." This led to yet another reinvention that brought The Band Perry into their "Coordinates" era, ushered in by a 2018 pop/EDM EP that failed to chart at all. The band struggled to fill rooms on the club circuit and was totally forgotten by the country mainstream years ago.

In March 2023, The Band Perry announced that they were going on hiatus and each member would focus on their individual creative pursuits. Kimberly Perry, the former singer of the sibling trio, launched a solo career. The bands split was due to their desire to move on with that part of their life and grow up, and there were no hard feelings.