Whitney Rose, known from "The Real Housewives of Salt Lake City," experienced significant challenges with her beauty business. Her company, Wild Rose Beauty, was shut down quietly in 2024 after substantial financial losses estimated to be well into the six-figure range. The brand was initially rebranded and transitioned to a new company called Sōl People, but Whitney later announced she was no longer part of that venture and that Wild Rose Beauty was "not done" yet. Recently, Whitney has reclaimed full ownership of Wild Rose Beauty, relaunching the brand under her original vision with plans to reintroduce updated product lines focused on clean, effective skincare. Additionally, Whitney publicly discussed the failure of a business venture with her husband, Justin Rose, describing it as a "devastating misstep" that required firing 30 employees and caused significant strain but also an opportunity for authenticity on the reality show. Despite the business setbacks, Whitney affirms that she and her husband are working through the challenges and remain married. In summary, Whitney's beauty business went through shutdown, rebranding, and financial difficulties, but she has now taken back control and is relaunching the brand with renewed focus and direction.