Bud Light faced a backlash after partnering with transgender influencer Dylan Mulvaney on a beer promotion in April 2023. The controversy led to a boycott of the beer brand by anti-LGBTQ+ activists and conservatives, which caused a drop in sales. The boycott also spread to other brands, and some distributors reported incidents of harassment from customers. Bud Light executives were placed on leave, and the brand tried to alleviate the damage by giving out free cases of beer to the employees of its distributors and buying back expired beer that had sat unsold because of the boycott. The backlash also affected the brands distributors, and some employees experienced declines in sales and harassment from angry customers. Despite the controversy, Bud Lights parent company expressed confidence that its U.S. market share has stabilized after the promotion with Mulvaney cost it sales.