The shape of the Beefeater bottle has changed over time, with the most recent redesign in 2021. The new bottle shape is modelled on the London brick and is said to better facilitate pouring for bartenders. The previous bottle design was said to reflect the changing state of London, illustrating the mix of tradition and dynamism found in both London and Beefeater. However, none of the sources provide information on what specifically inspired the original shape of the Beefeater bottle.