The term "10x" refers to the 10X Rule, which is a concept introduced by Grant Cardone in his book "The 10X Rule". The rule suggests that to be successful, you should set targets for yourself that are 10 times greater than what you believe you can achieve and take actions that are 10 times greater than what you believe are necessary to achieve your goals. The 10X Rule is based on understanding the level of effort and the level of thinking required to succeed. The rule requires that you act in a wildly different way than you have been doing to achieve your wildest dreams. The biggest mistake most people make in life is not setting goals high enough, and taking massive action is the only way to fulfill your true potential. The 10X Rule can work in every area of life, including spiritual, physical, mental, emotional, familial, and financial.