A B Corporation, or B Corp, is a for-profit company that has voluntarily met high standards for social and environmental performance, accountability, and transparency. Unlike traditional corporations that prioritize financial profitability, B Corps consider the triple bottom line, which includes social and environmental impact in addition to financial performance. B Corp certification is conferred by B Lab, a global nonprofit organization, and involves a rigorous process that assesses a companys impact in key areas, including governance, workers, community, environment, and customers. To achieve certification, a company must meet certain social and environmental criteria and undergo a holistic evaluation that involves documentation of its business model, operations, structure, and work processes. B Corp certification is not the same as a benefit corporation, although the two may share many of the same goals. Some advantages of becoming a B Corp include building trust with consumers, communities, and suppliers, attracting and retaining employees, and attracting investors who back the companys mission. However, there may also be extra expenses associated with being a B Corp, such as paying employees a living wage, which could result in higher costs to customers and reduced profits for shareholders in the short term.