A branded car title is a permanent designation on a vehicles title, registration, or permit documents that indicates that the vehicle has been written off due to collision, fire, or flood damage, or has been sold for scrap. A branded title means that the vehicle has sustained significant damage in the past, but has since been restored to good condition. Branded titles vary by state, but the most common types are salvage, rebuilt, flood, and lemon. A branded title lasts for the cars lifetime, and even if the car is repaired to perfection, the branded title distinction cannot be removed. Vehicles with branded titles may cost 20% to 40% less than the Kelley Blue Book value of the same cars with a clean title, but securing financing and insurance for cars with branded titles may be difficult.