Bronzer is a makeup product used to add warmth and color to the face, giving the appearance of a sun-kissed glow. It can come in various formulas like powder, cream, and liquid, and is typically warm or neutral in tone. Matte bronzer is the most popular, but some bronzers have a shimmery or radiant finish to add glow to the skin. Bronzer is applied to the cheekbones, forehead, and across the nose, as well as on the eyelids as an eyeshadow alternative. It can also be used to contour the face, but it is important to choose a bronzer with neutral tones, as cool-toned contour powders and creams can appear gray on some skin tones. Bronzer should be applied with a light hand and blended well for a natural look. It is recommended to choose a bronzer that is only a shade or two darker than your skin tone for the most natural result.