A consumer finance company is a business that offers loans to consumers. These loans are often available to borrowers with poor credit scores and may have high-interest rates. Consumer finance companies are regulated by state laws and may be licensed to make loans up to a certain amount and at a certain interest rate. Some consumer finance companies may also offer credit life insurance, purchases sales finance paper, or make additional loans under other state laws.

Its important to note that the term "consumer financing" can also refer to when a business or retailer offers customer financing options to its customers using either their own funds or the funds of a lending company or bank. This allows the consumer to be able to purchase an item that they would otherwise not be able to, or may not want to pay for using immediate funds.

In summary, a consumer finance company is a business that offers loans to consumers, while consumer financing refers to when a business or retailer offers financing options to its customers.