A copywriter is a professional writer who creates text for advertising and marketing materials. They work closely with web and graphic designers to ensure their message is clear and concise. A copywriters job responsibilities can include brainstorming and creating concepts for advertisements and marketing campaigns, writing copy for various formats and media, and pitching ad and marketing campaign concepts to clients or company decision-makers. They may also be responsible for researching keywords to make interesting written content and proofreading their work.

To become a copywriter, one typically needs a bachelors degree in marketing, English, journalism, or a related field, as well as four or more years of professional copywriting experience. Strong writing and research skills, creativity, a collaborative spirit, excellent time-management and organizational skills, and experience with SEO are also important qualifications.

Copywriters can work in any industry that advertises or markets its products or services, including technology, healthcare, fashion, and waste management. They can be employed in-house, at an agency, or as a freelancer. Smart tools such as word processing software, smart editors, AI-powered writing assistants, task management and team collaboration software, and graphic design software can help copywriters do their job more efficiently.