A Facebook pixel, now known as Meta pixel, is a small piece of JavaScript code that you can place on your website to track the actions people take on your website after they click on a Facebook ad. It provides crucial analytical information about your Facebook ad campaigns and helps you understand how Facebook users interact with your ads. Once implemented, the Facebook pixel lets you understand how Facebook ads influence conversions and optimize ad delivery so you can target the most receptive audiences.

To create a Facebook pixel, you need to be an admin of a Facebook Business page. If youre not an admin, you can ask one of the admins to create the pixel for you. The Facebook pixel works in six steps: install the pixel, gather insights, analyze behaviors, create custom audiences, optimize delivery, and measure results.

Some benefits of using a Facebook pixel include improved ROI on Facebook ad spend, taking advantage of Facebook conversion tracking, running retargeting ads, and building lookalike audiences. You can use the Facebook Pixel code to track events on pageviews, time on page, scroll depth, add to cart, purchase, and more.

In summary, a Facebook pixel is a tool that helps you measure the effectiveness of your Facebook ad campaigns by monitoring the actions people take on your website after they click on a Facebook ad. It provides crucial analytical information about your Facebook ad campaigns and helps you understand how Facebook users interact with your ads.