A flapper was a subculture of young Western women in the 1920s who wore short skirts, bobbed their hair, listened to jazz, and flaunted their disdain for what was then considered acceptable behavior. The slang term "flapper" may derive from an earlier use in northern England to mean "teenage girl", referring to one whose hair is not yet put up and whose plaited pigtail "flapped" on her back, or from an older word meaning "prostitute". By the 1920s, the name flapper became synonymous with a new breed of women who would send shockwaves across conservative American society. They favored a lifestyle characterized by cigarette smoking, drinking, dancing, casual sex, and a lack of care for social norms. In a bid to ditch the shackles of traditional notions of femininity, flappers adopted a Garconne or little boy look. Popularized by Coco Chanel, this style shifted focus away from the curves of a woman’s body which had long been seen as feminine and desirable. Instead, it flattened the chests, dropped the waistline to the hips, and emphasized shortened hemlines. Flappers bound their chests and wore high heels. The cosmetics industry flowered as women used make-up in large numbers.