In sociology, a folkway is a type of social norm that defines and guides behavior in society. Folkways are learned behaviors that are shared by a social group and provide a traditional mode of conduct. They are social conventions that are not considered to be of moral significance by members of the group. Examples of folkways include customary behavior for the use of the telephone, appropriate greetings, and proper dress in different situations/03%3A_Culture/3.02%3A_The_Symbolic_Nature_of_Culture/3.2J%3A_Folkways_and_Mores). Folkways operate primarily at an unconscious level and persist because they are expedient. They tend to group themselves around major social concerns, such as sex, forming social institutions like the family. Tradition, habit, and religious sanctions tend to strengthen folkways as time passes, making them more and more arbitrary, positive, and compelling. Folkways are different from mores, which are norms of morality, or right and wrong, and if broken, are often considered offensive to most people of a culture.