A follow-up email is a message sent to someone you have previously been in contact with, with the intention of reminding them of a previous email, requesting information or response, or reminding them of an important date or time. It is a subtle way of asking someone if they have read your previous email or not. Follow-up emails are mostly done after an interview, sales proposal, or to get feedback, to schedule a meeting, or in any situation where you want the recipient to take action after you send them an email.

Follow-up emails are hard to master, and it is essential to be clear about your objective and what you want from the recipient. There are four primary objectives behind follow-up emails, which are to set up a meeting, to thank the recipient, to obtain information, and to remind the recipient of an important date or time.

Follow-up emails are focused on getting an outcome and are formal and stick to the structure. They are brief, sweet, professional, and (most crucially) to the point. The follow-up email format uses the formal email structure and established follow-up email format.

Follow-up emails can act as a reminder if the recipient missed or forgot to reply to your email. Furthermore, this follow-up email builds gradual trust and increases conversion rates. Additionally, it can set your company apart from your competitors and help build credibility for your organization.

To write a follow-up email, it is essential to keep things brief and use general email copywriting best practices. It is also crucial to be genuine in your communication and reflect on the specific item you want to mention to jog the recipients memory.