Generation Z, also known as Gen Z or zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years for this generation. However, the exact years can vary depending on the source. Here are some key characteristics of Gen Z:

• Racial and Ethnic Diversity: Gen Z is more racially and ethnically diverse than any previous generation, with a bare majority (52%) being non-Hispanic white.

• Well-Educated: Members of Gen Z are on track to be the most well-educated generation yet.

• Digital Natives: Gen Zs identity has been shaped by the digital age, and they are very familiar with the internet.

• Idealistic: Gen Z is generally known for its idealism and socially progressive views.

• Smaller than Other Generations: As of 2015, Gen Z makes up about one quarter of the U.S. population.

Its important to note that generations themselves are inherently diverse and complex groups, not simple caricatures. While there are some generalizations that can be made about Gen Z, every individual is unique with their own opinions, values, behaviors, and plans for the future.