A hard launch relationship is a term used to describe the act of sharing details about a relationship publicly, including the identity of ones partner. It is a bold move that can be seen as putting a tangible "commitment ring" on the relationship, making it real in both the digital and physical worlds. The term "hard launch" was originally used to describe moves in the business world, but it has now been applied to relationships as well.

The trend of hard launching relationships has become increasingly popular, especially among celebrities, who often reveal their new relationships via social media. A hard launch is a clear and explicit way of revealing a new relationship via a photograph or video and accompanying caption. It is the opposite of a soft launch, which is more subtle and involves hinting at a new relationship without revealing too much information.

Before hard launching a relationship, it is important to discuss expectations with ones partner to avoid taking things personally and getting unnecessarily hurt later on in the relationship. It is also important to note that everyone has different preferences for how they want to share their relationship on social media.