A headline is the text that appears at the top of an article or piece of content that summarizes the substance of the piece. Its purpose is to quickly and briefly draw attention to the story and to provide a form of brief summary of its contents. Headlines are becoming increasingly important in the internet age, as they capture the readers attention and serve as source material for search engines. Headlines should be clear and specific, telling the reader what the story is about, and be interesting enough to draw them into reading the article. There are different types of headlines, including direct headlines, question headlines, how-to headlines, and list headlines. Its important to write impactful and effective headlines in order to increase traffic, help consumers discover content through search engines, and encourage customers to share content.