A Labubu is a collectible plush toy monster elf created by Hong Kong-Belgian artist Kasing Lung. It is a character from a series called "The Monsters," inspired by Nordic folklore. Labubu toys are sold mainly by the China-based retailer Pop Mart and have become a global sensation due to their whimsical design and popularity among collectors. The toys come in various sizes and styles, often packaged as blind boxes where the buyer doesn't know which character they will get. Labubu is described as kind-hearted and eager to help, although its antics sometimes lead to unintended consequences. The craze includes fans of all ages and even celebrities, with some rare editions fetching high prices at auctions.