A landing page is a standalone web page designed for a specific purpose or goal, such as marketing, advertising, or lead generation campaigns. It is different from other web pages on a website because it is designed to focus on a specific, short-term goal, such as converting visitors into paying customers. Landing pages are often the first experience visitors have with a website, and they are designed to persuade users to take one specific action, such as signing up for a newsletter, purchasing a product, or RSVPing for an event.

Landing pages can be classified into two main types: lead generation landing pages and click-through landing pages. Lead generation landing pages are designed to capture visitor information like name, email address, or phone number in exchange for a free offer or resource, such as an ebook, whitepaper, or webinar. Click-through landing pages, on the other hand, allow visitors to click through to another page, such as an e-commerce site.

Landing pages are ideal for digital ad campaigns, but they can also be useful tools when you connect a QR code on print marketing materials to a specific page. The goal of a landing page is to convert visitors, so it’s an essential tool to have at your disposal for all types of marketing campaigns. A good landing page will do its job by convincing a potential customer that it’s worth it to provide personal details in exchange for whatever you have to offer.

In summary, a landing page is a specific web page designed to focus on a particular goal or purpose, such as marketing, advertising, or lead generation campaigns. It is different from other web pages on a website because it is designed to focus on a specific, short-term goal, such as converting visitors into paying customers.