A leaflet is a small printed sheet that is usually folded and is intended for free distribution. It is a form of paper advertisement that is used for advertising and promoting products, services, events, or companies). Leaflets are often handed out personally, delivered to a customers mailbox, or stapled to a certain product upon purchase. They can be made from a single sheet of paper, sometimes folded, and contain printed matter on one or both sides. Leaflets are usually made from cheaper, lower-quality paper than pamphlets, which may use higher-quality stock. They are a cost-effective way to promote a business, advertise products and services, and get a clear message across to a wide audience. Leaflets can be created using professionally designed templates, which provide an aesthetically appealing layout with placeholder text, images, and graphics.