A marketing analyst is a professional who analyzes data to support a companys marketing efforts. They use data to help companies make better business decisions, such as increasing revenue or optimizing marketing campaigns. Marketing analysts work with data to unearth new marketing insights for a company. This includes gathering, cleaning, and sorting data through methods like surveys or website analysis. They also use various techniques to gather data, such as interviews, questionnaires, surveys, focus groups, polls, and literature analyses. The responsibilities of a marketing analyst include:

• Monitoring and forecasting marketing and sales trends in a particular industry
• Crafting and evaluating methods for collecting data
• Cleaning and sorting data to make it usable for analysis
• Running A/B and multivariate tests
• Using SQL to query databases
• Converting complex data into understandable graphs, tables, and written reports
• Preparing reports and presenting them to clients

Marketing analysts can work in various industries, such as healthcare, retail, and finance. They can also specialize in specific areas of marketing or campaigns, such as digital marketing or product marketing. To become a marketing analyst, a bachelors degree is typically the first step, and a masters degree in marketing research, statistics, marketing, or business administration can be beneficial. Successful marketing analysts should also be equipped to identify and adapt to new trends and stay on top of new developments in the business and marketing landscape.