A marketing executive is a professional responsible for developing and implementing marketing campaigns that promote a companys products or services. They work to raise awareness of new products, brands, and services through coordinated marketing campaigns. The exact nature of the role may vary depending on the size of the organization, sector, and whether the focus is on selling a product or service or raising awareness of an issue that affects the public. Marketing executives may also be known as marketing officers or coordinators. The responsibilities of a marketing executive include creating awareness of and developing the brand being marketed, communicating with target audiences, building and developing customer relationships, leading external agencies, and overseeing and managing the marketing budget. The salary of a marketing executive varies depending on the level of experience, with marketing assistants starting on salaries of around £18,000 to £22,000, and senior marketing executives earning between £30,000 and £45,000, with marketing managers earning up to £60,000.