A meta title, also known as a title tag, is an HTML element that defines the title of each page of a website. It is displayed on search engine result pages and browser tabs to indicate the topic of a webpage. The meta title is a mandatory element in HTML and is noted in the head area of the document using the title tag. It is used to form the headings of entries in search engine result pages and can increase clicks through to a ranking web page or document. The meta title is important for both users and search engines as it conveys the documents primary topic and purpose. Writing strong meta titles is crucial to effective SEO practices and ranking in organic search because search engines analyze these titles to navigate the topic of your page and rank it accordingly. A good meta title should be concise, specific, and make the keyword/keyphrase obvious. It should also incorporate relevant power words and be interesting to attract clicks. The recommended length for a meta title is 50 to 60 characters.