A nepo baby, short for nepotism baby, is the child of a celebrity or industry insider who has likely benefited from their parents fame or connections while launching their own career. The term became popular in 2022 on social media platforms such as Twitter and TikTok when a user tweeted about Maude Apatow, daughter of director Judd Apatow and actress Leslie Mann, starring in the TV show Euphoria. This led to the term "nepo baby" trending on TikTok as users pointed out numerous other celebrity nepotism babies. The term gained further popularity after New York Magazine published a list of nepo babies and called 2022 "The Year of the Nepo Baby". Some celebrities have commented on their status as nepotism babies, such as Zoe Kravitz, Lily-Rose Depp, and Gwyneth Paltrow. In 2023, Hailey Bieber of the Baldwin family embraced the term, wearing a shirt reading "nepo baby".