Panini cards are trading cards produced by the Italian company Panini. The company produces a wide range of collectibles, including books, comics, magazines, stickers, and trading cards. Panini distributes its own products and products of third-party providers. The company maintains a Licensing Division to buy and resell licenses and provide agency for individuals and newspapers seeking to purchase rights and comic licenses. Panini produces officially licensed trading cards and collectibles for the NBA, NFL, and more. The company has exclusive licenses to produce NBA trading cards and stickers effective with the 2009-10 NBA season and NFL and NFLPA licenses. Panini cards are highly collectible, and the company has a significant presence in the sports trading card market. Panini cards are also produced for non-sports events, such as the Avengers: Endgame and Toy Story 4 movies and the 2019 FIFA Womens World Cup. Panini cards are popular among collectors, and the company has a significant presence in the sports trading card market.