A PR campaign is a series of planned activities designed to give a company or brand publicity. It is an organized set of activities designed to positively impact a brands reputation and involves engaging and interacting with the target audience to achieve a specific goal. A PR campaign can take on different shapes and forms, depending on the objectives that brands have. Essentially, a PR campaign is a combination or collection of practices that have specific objectives and share the same goals for a business. The definition for a PR campaign is a combination of different practices with specific objectives, which share the same goal and within a fixed time frame. The main objectives of PR campaigns are to target the right people, identify the proper target audience for the brand, and categorize them based on interests, online platforms, social media involvement, timing, etc. . A successful PR campaign hinges on a strong communication strategy, creating the right message for the intended audience, choosing the right channels for the message, and knowing who else might be listening. PR campaigns are typically designed to cover specific business goals such as pushing website traffic, getting noticed about a new product, or drawing attention to a cause. A good PR campaign should ultimately drive a business outcome like increasing revenue.