A PR relationship, short for public relations relationship, is a term used to describe a romantic relationship between two celebrities that is believed to be staged for publicity purposes. Celebrities employ PR teams to manage their image and how they are viewed by the world, and sometimes, a PR relationship is created when someone needs to be in the public eye to promote a project, like an album or a movie/TV show, or to dispel rumors that don’t fit the chosen “story” . Having a famous couple in a relationship gets them in the news and, in turn, whatever project they are working on gets press. One way to spot a PR relationship is if one or both of the people in the relationship have a project coming out soon and suddenly their relationship is buzzing on all the major gossip sites and there are paparazzi shots of them together. Another way to spot a PR relationship is when both people in the relationship constantly like every single one of each other’s posts.