what is a product specialist

what is a product specialist

1 year ago 34
Nature

A product specialist is an expert on a specific product who works to ensure the profitability and continued growth of the product for an organization. They work with various departments within an organization, including marketing, design engineering, and customer service, to strategically plan production, marketing, and sales of the product. Some of the key responsibilities of a product specialist include:

  • Conducting market research and analyzing industry trends
  • Reviewing product designs and suggesting enhancements to ensure marketability of the product
  • Performing product demonstrations for customers, staff, and other stakeholders
  • Gathering feedback and offering recommendations to the engineering team
  • Planning and assisting with new product releases and events
  • Building and maintaining customer relationships
  • Resolving customer issues

To become a product specialist, one typically needs a bachelors degree in market research or a related field, relevant industry experience, and an understanding of the product development process. Additionally, excellent communication, analytical, and research skills are important qualifications for the role. According to the Bureau of Labor Statistics, the median salary of a product specialist in 2018 was $101,420.

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