A pull factor is a force that attracts people to a particular place or activity. In the context of human geography, pull factors are often seen as being opposed to push factors, which are forces that drive individuals away from their current location. Common examples of pull factors include the climate, natural resources, economic opportunities, and quality of life. For instance, warm weather and low living costs are two of the pull factors drawing retirees to Texas. Healthcare, job opportunities, and quality of life are other examples of pull factors. Pull factors can help us better predict population movements and plan for the future.

Push factors encourage people to leave their points of origin and settle elsewhere, while pull factors attract migrants to new areas. For example, high unemployment is a common push factor, while an abundance of jobs is an effective pull factor. Pull factors can be the opposite of push factors, which refer to the factors that influence a person to leave a region.

In summary, pull factors are forces that attract people to a particular place or activity, and they are often opposed to push factors, which drive individuals away from their current location. Common examples of pull factors include the climate, natural resources, economic opportunities, and quality of life.