SMART objectives are a form of objective setting that allows managers and employees to create, track, and accomplish short- and long-term goals. SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Each letter in SMART refers to a different criterion for judging objectives. Here is a breakdown of each criterion:

• Specific: Objectives should be precise and clear to the team, partners, and other groups. They should use plain language and avoid jargon. Objectives should answer questions like who, what, where, when, and why.

• Measurable: Objectives should include how the action will be measured. Measuring objectives helps determine if progress is being made and keeps everyone on track and on schedule.

• Achievable: Objectives should be attainable if the time and resources needed are available.

• Relevant: Objectives should relate to a single result and be clearly written. They should use plain language and avoid jargon.

• Time-bound: Objectives should have time-related parameters built in, so everyone knows how to stay on track within a designated time frame. Objectives should include a deadline or timeframe for completion.

SMART objectives provide a clear roadmap for both the person setting the goal and the person evaluating their progress. The person setting the goal gains a clear understanding of what needs to be delivered, and the person evaluating can then assess the outcome based on defined criteria. SMART objectives are widely used and often recommended, but their effectiveness is widely debated.