A social media handle, also known as a username, is a unique identifier that individuals or businesses use to represent themselves on social media platforms. It usually starts with an "@" symbol and can consist of letters, numbers, and symbols. Handles are used to identify and tag users in posts, comments, and messages, and they make it easier for people to search for and find specific individuals or businesses on social media platforms. For example, on Twitter, a users handle appears at the top of their profile and is used to reference or mention them in tweets. On Instagram, a users handle appears below their name on their profile and is used to tag them in photos and stories. Having a memorable and easy-to-remember social media handle is important for individuals and businesses as it can make it easier for people to find and engage with them on social media.