A social media strategist is a professional who develops and implements a companys social media strategy to increase its online presence and improve its marketing and sales efforts. They are responsible for creating quality content for social media platforms such as Facebook, Twitter, and Instagram, identifying target audiences, scheduling content posting, and responding to social media interactions. Some of the key responsibilities and duties of a social media strategist include:

• Developing, implementing, and managing social media plans
• Defining the most important social media KPIs
• Building an online community
• Running a competitive analysis
• Monitoring brand mentions
• Measuring the success of every social media campaign
• Managing and overseeing social media content
• Being an early adopter of social media trends and technology
• Working in a multidisciplinary team

To become a social media strategist, one needs to have skills like data measuring, planning, project execution, copywriting, graphic design, video production, and customer care. A bachelors degree in marketing or a related field and a minimum of three years of prior experience in a similar role are also required. The average salary of a social media strategist in the United States is around $60,000 per year.