A soft launch relationship is a term used to describe teasing a new relationship on social media without explicitly stating who the partner is. It is a way to hint that you are in a relationship without revealing all the details, such as the identity of your partner, how long you have been together, or the exact nature of your relationship. Soft launching can come in many forms, such as posting a low-key photo of your partner or sharing a post that vaguely alludes to dating and romance. People may choose to soft launch their relationship if they are private individuals, the relationship is too new, or they are not 100% sure about the relationship yet. Soft launching can be a healthy alternative to putting all of your relationship out there on social media before you are ready or hiding the person you are dating completely.