A souvenir is an object that a person acquires to remember a place or event. It can be any object that can be collected or purchased and transported home by the traveler as a memento of a visit. Souvenirs can be mass-produced merchandise such as clothing, collectibles, household items, and many others. They can also include non-mass-produced items like folk art, local artisan crafts, or something found or collected by a visitor. Souvenirs are valued not for the item itself but for the memories connected with it. They remind people of the places they’ve been and the wonderful experiences they’ve had. Some common souvenirs include clothing, postcards, key chains, refrigerator magnets, stickers, coffee mugs, figurines, and miniature license plates. Some people collect certain types of souvenirs, such as postcards from all the places they visit. Souvenirs serve a dual role in the tourism industry, first to help improve the local economy, and second to allow visitors to take with them a memento of their visit, ultimately to encourage an opportunity for a return visit, or to promote the locale to other tourists as a form of word-of-mouth marketing.