A startup business is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. Startups are typically focused on a single product or service that the founders want to bring to market. They are founded by one or more entrepreneurs who want to develop a product or service for which they perceive a market demand. Startups are new businesses that intend to grow large beyond the solo founder. They typically dont have a fully developed business model and lack adequate capital to move onto the next phase of business. Most of these companies are initially funded by their founders.

The startup process can take a long period of time, and hence sustaining effort is required. At the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to become successful and influential. The first step in starting a startup is having a great idea. From there, market research is the next step to determine how feasible the idea is and what the current marketplace looks like for your idea. After the market research, creating a business plan that outlines your company structure, goals, mission, values, and objectives, is the next step.

Startups are often heralded for their potential to disrupt industries and introduce new processes and products to the market, as well as for their innovative spirit. They are different from small businesses in that they are designed to disrupt an industry and quickly gain market share. Small businesses, on the other hand, follow a well-prescribed model.