A tagline is a short, memorable description that succinctly and clearly communicates a brands message and acts as the brands catchphrase. It is a phrase that highlights what a business does, emphasizes a value or specific message, and/or clarifies a brands mission. Taglines are often used in advertising and marketing to help consumers feel more connected to brands and make businesses more memorable by creating a positive and uplifting impression. Unlike slogans, which are usually used for only one product or campaign, taglines are timeless and rarely changed since they represent a brand. A good tagline is simple, memorable, and easy to recall. It can be one or two phrases that provide clarity, entertainment, or emphasis to help highlight a brands mission, purpose, or culture.