A thirst trap is a type of social media post intended to entice viewers sexually. It refers to a viewers "thirst", a colloquialism likening sexual frustration to dehydration, implying desperation. A thirst trap is a photo posted on social media or sent to someone with the intent of gaining or sparking interest. It is a sexy or flirty photo meant to elicit a viewers attention. The term "thirst trap" re-emerged on Twitter and Urban Dictionary in 2011, and throughout the years with the rise of Snapchat, Instagram, and online dating apps such as Tinder. Thirst traps can be posted publicly or privately, and they can look different ways. They can be open invitations to sexy content, either directly or indirectly, and they are usually not well concealed. Thirst traps are often done coyly enough that they air more on the side of flirty than explicit, but they are always clearly posted or sent for the attention and admiration of one or more people. People can seek "likes" and comments on social media, which can provide a temporary boost in self-esteem and validation. Posting a thirst trap can also be a way to express sexuality and contribute to personal branding. Sometimes, there can be a financial benefit for sharing thirst traps, and some post thirst traps as a way to cope with emotional distress, such as after a breakup.