TikTok battles, also known as PKs or player knockouts, are a monetization feature within the TikTok platforms livestreaming function. Creators can initiate battles where they go head to head in 5-minute competitions, and viewers can send them virtual gifts in the form of colorful virtual stickers. The creators who receive the most gifts during the battle are declared the winner.
To win TikTok battles, creators frequently resort to imploring, hyping up, and begging viewers to donate. Some talent-based streamers incorporate skills like dancing or rapping to earn gifts, but critics argue battles now focus more on pleading than performance. Despite criticisms, battles satisfy viewers desires for accessibility, community, and "realness" compared to highly polished Instagram.
However, there are concerns about the lack of transparency around TikToks large commission percentages and how much streamers take home. Toxicity is also an issue as clashes between creators result in harassment. While international branded battles garner huge profits, most individual creator earnings come from corporate sponsorships rather than viewers.
In summary, TikTok battles are competitions between creators on the platforms livestreaming function, where viewers can send virtual gifts to their favorite creators. The creators who receive the most gifts during the battle are declared the winner. While battles satisfy viewers desires for accessibility, community, and "realness," there are concerns about the lack of transparency around TikToks commission percentages and toxicity between creators.