A whitepaper is a report or guide that informs readers concisely about a complex issue and presents the issuing bodys philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. White papers are research-based documents that offer a focused description of a complex topic and present the point of view of the author or body represented by the author. They are often used in business-to-business (B2B) marketing models as part of a content marketing strategy. White papers are more technical and in-depth than other types of content, such as blogs and case studies. They use research, statistics, expert opinions, and original analysis to promote a product, service, or methodology. White papers are commonly designed for business-to-business marketing purposes between a manufacturer and a wholesaler, or between a wholesaler and a retailer. The purpose of a white paper is to give readers an understanding of an issue, which in turn helps them solve a problem or make a decision. White papers are used to establish an organizations authority and thought leadership in a field. They are also used to persuade clients, stakeholders, customers, and prospective customers to purchase a product or service offered by the organization. White papers are commonly used to propose solutions, create brand visibility, and increase sales.