A crypto airdrop is a marketing strategy used by blockchain-based projects to distribute free tokens or coins to existing cryptocurrency holders or users who perform certain tasks). The ultimate goal of a crypto airdrop is to promote awareness and circulation of a new token or coin. Airdrops are often associated with the launch of a new cryptocurrency or a DeFi protocol, primarily as a way of gaining attention and new followers, resulting in a larger user base and a wider disbursement of coins). Some common types of crypto airdrops are:
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Standard Airdrop: This is a type of airdrop where anyone can participate by registering for the airdrop and meeting the specified criteria.
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Exclusive Airdrop: This is a type of airdrop where participants need to be selected or invited by the project team or partners to receive the free tokens. The selection criteria may be based on reputation, influence, expertise, contribution, etc. Exclusive airdrops are often used to attract strategic partners or influencers for the project.
Crypto airdrops are a way for companies and projects to raise awareness of their token or coin. It is also a way to increase the liquidity of their security by giving it away to thousands of different wallets. However, there are also significant risks associated with airdrops, including scams and tax liability issues.