Alo is primarily known as Alo Yoga, an American premium athletic apparel brand founded in 2007 by Danny Harris and Marco DeGeorge in Los Angeles. The name "Alo" stands for "air, land, and ocean." The company specializes in yoga- inspired clothing designed for both studio practice and streetwear, combining fashion-forward design with performance and comfort. Alo Yoga has gained popularity through celebrity endorsements and social media, with a strong focus on mindful movement, wellness, and community building. Their offerings include yoga apparel, skincare products, luxury ski wear, sneakers, and formalwear collections. Alo also operates physical stores called "sanctuaries" that feature yoga studios and wellness amenities. The brand promotes a lifestyle of mindfulness and wellness beyond just athletic wear

. In addition to apparel, Alo has expanded into digital wellness with Alo Moves, offering online fitness, meditation, and self-care classes

. The brand is recognized for its high-quality fabrics tailored for different workout intensities, such as Airlift, Airbrush, and Alosoft, each with specific blends of polyester, nylon, and elastane for support, stretch, and moisture-wicking properties

. In summary, Alo is a lifestyle brand rooted in yoga culture, blending athletic wear, wellness, and mindful living.