AMA on Reddit stands for "Ask Me Anything". It is a subreddit where people can participate in question-and-answer interactive interviews. AMA interviewees can range from various celebrities to everyday people in several lines of work. The subreddit was founded in May 2009 and has become one of Reddits most popular communities. The concept of AMA is based on posting "AMAs" or similarly "AMAAs" (Ask Me Almost/Absolutely Anything) – prompts for others to ask questions about any topic. AMAs are open to all Reddit users, but interviewees require proof that they are who/what they claim to be. They use the sites comment system for both questions and answers, which has been equated to an online press conference. AMA interviews allow people to connect with the Reddit community and engage their audience in a way that they cant anywhere else. It is an organic, engaging, and fun way to increase awareness of ones work, research, and brand. Hosting an AMA is a unique way to foster direct communication and create an experience with the Reddit community. AMA sessions can be hosted by anyone, and some of the top AMA hosts have been actors, producers, politicians, athletes, scientists, and other subject matter experts.