Ad hoc reporting is a type of business intelligence process that enables users to quickly create reports on an as-needed basis to answer specific business questions. Ad hoc reports are generally created for one-time use and are highly customizable, allowing users to select the data they want and how it should be presented. Ad hoc reporting is a dynamic process, meaning report elements can be changed and manipulated in real-time, providing some level of flexibility. Ad hoc reports usually present information in a visual format that makes it easy to garner insights on the fly. Ad hoc reporting is a powerful way to gain insights into data that may not have been possible using traditional methods. Ad hoc reporting is often used in response to an immediate need or question, and it allows users to answer their own questions by analyzing the data they need, when they need it, without having to wait for IT departments or large-scale report generation. Ad hoc reporting is a branch of business intelligence used to generate one-time reports in the form of dynamic dashboards with real-time data. With the right ad hoc reporting tools, anyone with the needed access to applications is capable of building reports from scratch, regardless of data expertise, circumventing the need to wait for standard analysis from IT or data analyst teams.