An Amazon seller is an individual or business that sells products on Amazons online retail platform. Amazon provides a platform for sellers to list and price their products, manage their inventory, fulfill customer orders, and create promotions and coupons through their Seller Central account. There are two types of selling plans available on Amazon: the Professional selling plan and the Individual selling plan. The Professional selling plan costs $39.99 per month plus a per-item referral fee that varies by category, while the Individual selling plan costs $0.99 per unit sold plus a referral fee. Amazon sellers can also use Fulfillment by Amazon (FBA), which allows them to store their products in Amazons fulfillment centers and have Amazon pick, pack, ship, and provide customer service for these products. Amazon sellers can access educational resources through Seller University to learn how to succeed as Amazon selling partners.